Under the slogan “Vinn Bat Sima Neve!”, the campaign aimed to celebrate and thank masons, contractors, artisans, and construction workers for their dedication and contribution to the development of the country.
Through the Kolos Lor Koltar caravan, teams travelled across the island in branded 4x4 vehicles to visit active construction sites and spend meaningful moments with those working on the ground. Each stop was carefully designed to create a friendly and engaging experience, bringing energy, interaction, and appreciation directly to the workplace.
More than a roadshow, Kolos Lor Koltar represented an opportunity to strengthen relationships with end users and reinforce the trust that has been built over the years between the brand and construction professionals.
The initiative also enabled the Kolos team to gather valuable insights regarding product performance, user experience, and the evolving needs of contractors and masons. These exchanges contribute to the company’s continuous improvement approach and customer-centric strategy.
At Kolos, every building begins with the expertise and hard work of construction professionals. Through Kolos Lor Koltar, the company reaffirmed its commitment to remaining close to the people who help build Mauritius every day.